Wienerberger
Employer Branding
THE CLIENT
- Manufacturer of building materials
- Over 1,400 employees
- 15 production sites in Germany
THE CHALLENGE
- Employer branding with an 80 % share of blue collar workers
THE SOLUTION
- EVP derived from research, including focus groups and one-on-one interviews
- Employer brand including motifs
- Career site
- Job ads
- Social media
- Video message from the management
- Handbook for managers