Oda
Recruiting
THE CLIENT
- Norwegian grocery and household delivery service
- Over 1,000 employees worldwide
THE CHALLENGE
- Entering Germany's competitive market
- Lack of awareness of the Oda brand
- Unattractive location of its logistics centre
THE SOLUTION
- Comprehensive competitor analysis
- Personas for specific target groups
- Campaign imagery with direct reference to the corporate brand
- Digital recruiting campaign in social media and SEA