Consulting   Employer Branding 


  • Federal government with all federal ministries and their subordinate authorities
  • Headed by the Federal Ministry of the Interior (BMI)
  • Valid for both Germany and abroad, across all authorities and locations
  • Focus on training and dual study programmes, as well as STEM and IT
  • Over 500,000 employees and over 900 locations and more than 100 different occupations
  • Project volume: around €1.3 million
  • Duration: 09/2021 – ongoing


  • Development and roll-out of a federal-level employer umbrella brand
  • internal and external identity
  • Positioning as an employer of choice