BUND

THE CLIENT

• Federal government with all federal ministries and their subordinate authorities
• Headed by the Federal Ministry of the Interior (BMI)
• Valid for both Germany and abroad, across all authorities and locations
• Focus on training and dual study programmes, as well as STEM and IT
• Over 500,000 employees and over 900 locations and more than 100 different occupations
• Project volume: around €1.3 million
• Duration: 09/2021 – ongoing

THE CHALLENGE

• Development and roll-out of a federal-level employer umbrella brand
• internal and external identity
• Positioning as an employer of choice