BUND
Consulting Employer Branding
THE CLIENT
- Federal government with all federal ministries and their subordinate authorities
- Headed by the Federal Ministry of the Interior (BMI)
- Valid for both Germany and abroad, across all authorities and locations
- Focus on training and dual study programmes, as well as STEM and IT
- Over 500,000 employees and over 900 locations and more than 100 different occupations
- Project volume: around €1.3 million
- Duration: 09/2021 – ongoing
THE CHALLENGE
- Development and roll-out of a federal-level employer umbrella brand
- internal and external identity
- Positioning as an employer of choice