HR+Digital: We don’t just say it. We mean it.

HR and digital. Consultancy and agency. Corporate and creation. Kristen and Andreas Herde. This is who we are: With close to 15 years of experience in our respective fields, we’ve (almost) seen it all, but are still curious and hungry for innovation – for anything that will help us turn employers into “epic employers”.



Professional background

  • 15 years of experience in HR (more than ten working for E.ON)
  • Previously global HR Director for E.ON Climate & Renewables and VP Diversity Management for the E.ON Group
  • Certified Executive Coach (Columbia University, NY)
  • Executive MBA ESMT, Berlin
  • Various publications and key note speeches on recruitment, ideas management, virtual teamwork, employer branding, employee engagement, developing leadership brands, and talent management
  • 3 years as a freelance consultant, executive coach and high-impact facilitator for customers such as Heraeus Kulzer, E.ON, Rosatom and UnityMedia KabelBW

Kristen’s projects

  • Behavioral change initiative including coaching and training in developing high impact relationships for a DAX company
  • Leadership of a program to recruit over 1000 sales and customer support staff within 12 months for E.ON UK
  • Establish a global HR team as well as global processes and policies for E.ON’s newly created global renewables business
  • Support a midsized global company with a major change initiative, including training/facilitation for leadership and HR support for a major acquisition
  • Project management of the global launch of a Learning Management System (LMS) as well as introducing eLearning for a DAX company
  • Development and launch of employer brands and leadership principles for DAX companies
  • Design and facilitation of a conference for senior leaders on innovation



Professional background

  • Served as Chief Client Service Officer on the United Digital Group (UDG) management board
  • 5 years of experience as Managing Director of various digital agencies
  • CEO of BB&K Ludwigsburg and Oberhausen, Germany’s largest e-learning provider
  • Head of Digital Customer Experience for Vodafone Germany
  • Creative Director, digital evangelist, expert on user & customer experience

Andy’s customers and projects

  • Onboarding applications for new employees (for Siemens, VW, Porsche and others (with BB&K)
  • Lead for career portal (with BB&K)
  • 40+ international online awards (for Porsche, Telekom, Hugo Boss, eBay and others (with BB&K/UDG))