FF NRW Key Visual

Serviceplan & YeaHR! launch image and recruitment campaign for voluntary firefighters

The volunteer fire fighters in the state of North-Rhine Westfalia, Germany´s largest state, have over 130,000 members. With a cross-media recruitment campaign, the Department of the Interior wants to strenghthen the image of volunteer firefighting and recruit new members from various target groups including women and immigrants.

The campaign includes:
– out-of-home and print ads
– webseite www.freiwillige-feuerwehr.nrw
Facebook channel and online campaigns
– locally useable recruiting material for the fire fighter departments
– recruiting workshops to train local fire departments in how to best use the campaign to attract, onboard, and retain new fire fighters

More at Serviceplan (in German)

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